1.1.1 Market Research
The organization's product quality planning team may need to obtain market reaearch data and information reflecting the Voice of the Customer. The following sources can assist in identifying customer concerns and wants and translating those concerns into product and process characteristics:
Customer interviews
Customer questionnaires and surveys
Market test and positioning reports
New product quality and reliability studies
Competitive product quality studies
Best Practices
Lessons Learned
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The organization's product quality planning team may need to obtain market reaearch data and information reflecting the Voice of the Customer. The following sources can assist in identifying customer concerns and wants and translating those concerns into product and process characteristics:
Customer interviews
Customer questionnaires and surveys
Market test and positioning reports
New product quality and reliability studies
Competitive product quality studies
Best Practices
Lessons Learned