业务计划(Business plan)

A “business plan” is a document with company-specific strategic projects and targets which must be fulfilled or achieved in a defined period.

Requirements/explanation:

A business plan normally includes the following:

A. Cost aspects

• Finance and cost planning (investments, personnel and material costs)
• Cost targets

B. Sales and marketing aspects

• Market data
• Turnover/sales targets
• Customer satisfaction criteria (see Question Z1.4)

C. Overall corporate aspects

• Growth projects
• Plant structure plans
• Personnel planning
• Comparison with other companies (benchmarking)

D. Development aspects

• Development and trial projects
• Product analyses of competition results

E. Process and quality aspects

• Important characteristic data of process performances
• Important quality related figures (see Question 01.2)

All aspects should:
- have time details
- be based on project-related knowledge
- take into account present and future customer expectations
- be understandable and monitored, and adapted to any changes
- serve the purpose of process and quality improvement

Business planning activities must be carried out on an interdisciplinary basis

(摘自VDA6-1 4rd Revised Edition 2000)