TA的首页Finance
天气: 晴朗心情: 高兴 Autos
Car Dealers Keep Discounts RollingThe Wall Street Journal Online By Jennifer Saranow and Gina Chon Auto Makers May Be Pulling Back on Incentives, But Many Retailers Are Offering Employee Pricing Aiming to jump-start sputtering sales and clear out inventory before fall, car dealers are piling their own discounts on top of those being offered by auto makers. The incentives include offering car buyers the lower prices that dealership employees themselves pay on brands such as Cadillac, Lincoln and Toyota. Other offers include pricing that expands on discounts available from some car makers. The biggest dealer discounts can run $2,000 or more and apply to 2006 models, which dealers want to sell to make room for 2007 models, and on vehicles such as sport-utility vehicles and pickup trucks, whose sales lag behind more-fuel-efficient models.
Go to The Wall Street Journal Online to compare top-selling pickup trucks. Dealers discounted Ford Motor Co. models the most last month, taking an average of $2,742 off Ford, Lincoln and Mercury models, according to CNW Marketing Research Inc. DaimlerChrysler AG's Chrysler Group models came in next, at $2,553 off; followed by General Motors Corp. models, at $2,369; Toyota Motor Corp. models, at $1,971; and Honda Motor Co. vehicles, at $1,762. Dealers added an average of $2,601 last month in discounts to models, up 25% from $2,087 in March and up 62% from $1,602 last July, according to CNW.
DEAL MAKERS
Some of the buying incentives being offered by car dealers:?Prices $500 to $2,000 or more below Chrysler's Employee Pricing Plus prices.?Additional $1,000 cash back and lower employee prices on other car models.?More generous trade-in deals for customers buying models ranging from hybrids to pickup trucks.
Dealers aren't the only ones modifying their discounts. Take a look at new changes in car makers' incentive plans.The dealer incentives come as car sales are sluggish. U.S. car sales last month fell by 17.4% from a year earlier and by 0.4% from June to 1.49 million vehicles, according to Autodata Corp. Dealers are taking discounting into their own hands in part because car makers' incentives aren't as popular as last year's employee-discount promotions, which drove sales to record levels. Only Chrysler Group now offers an employee-discount program. While dealers are adding discounts on Asian models as well, Asian auto makers such as Toyota and Honda have typically offered the lowest incentives among major auto makers. This is part of the reason their vehicles have a higher resale value and are perceived to be of higher quality. Asian models also have a reputation for being fuel-efficient, helping to propel sales this summer amid worries about gasoline prices. With July auto sales reported this week, Toyota for the first time outpaced Ford in sales, marking a milestone as import brands continue to gain market share while domestic manufacturers keep losing ground.
Car Dealers Keep Discounts RollingThe Wall Street Journal Online By Jennifer Saranow and Gina Chon Auto Makers May Be Pulling Back on Incentives, But Many Retailers Are Offering Employee Pricing Aiming to jump-start sputtering sales and clear out inventory before fall, car dealers are piling their own discounts on top of those being offered by auto makers. The incentives include offering car buyers the lower prices that dealership employees themselves pay on brands such as Cadillac, Lincoln and Toyota. Other offers include pricing that expands on discounts available from some car makers. The biggest dealer discounts can run $2,000 or more and apply to 2006 models, which dealers want to sell to make room for 2007 models, and on vehicles such as sport-utility vehicles and pickup trucks, whose sales lag behind more-fuel-efficient models.
Go to The Wall Street Journal Online to compare top-selling pickup trucks. Dealers discounted Ford Motor Co. models the most last month, taking an average of $2,742 off Ford, Lincoln and Mercury models, according to CNW Marketing Research Inc. DaimlerChrysler AG's Chrysler Group models came in next, at $2,553 off; followed by General Motors Corp. models, at $2,369; Toyota Motor Corp. models, at $1,971; and Honda Motor Co. vehicles, at $1,762. Dealers added an average of $2,601 last month in discounts to models, up 25% from $2,087 in March and up 62% from $1,602 last July, according to CNW.
DEAL MAKERS
Some of the buying incentives being offered by car dealers:?Prices $500 to $2,000 or more below Chrysler's Employee Pricing Plus prices.?Additional $1,000 cash back and lower employee prices on other car models.?More generous trade-in deals for customers buying models ranging from hybrids to pickup trucks.
Dealers aren't the only ones modifying their discounts. Take a look at new changes in car makers' incentive plans.The dealer incentives come as car sales are sluggish. U.S. car sales last month fell by 17.4% from a year earlier and by 0.4% from June to 1.49 million vehicles, according to Autodata Corp. Dealers are taking discounting into their own hands in part because car makers' incentives aren't as popular as last year's employee-discount promotions, which drove sales to record levels. Only Chrysler Group now offers an employee-discount program. While dealers are adding discounts on Asian models as well, Asian auto makers such as Toyota and Honda have typically offered the lowest incentives among major auto makers. This is part of the reason their vehicles have a higher resale value and are perceived to be of higher quality. Asian models also have a reputation for being fuel-efficient, helping to propel sales this summer amid worries about gasoline prices. With July auto sales reported this week, Toyota for the first time outpaced Ford in sales, marking a milestone as import brands continue to gain market share while domestic manufacturers keep losing ground.
RSS Feed